Influence
The six levers of persuasion show up everywhere in product UI once you know to look. Reciprocity and social proof do most of the heavy lifting.
Designing useful products to spark moments of delight & human connection.
Currently at Reynolds and Reynolds. Previously at Eyebeam, NYU.
A bento gallery of side experiments. Tap a tile to expand it; filter by category to narrow the view.
Product Designer at Reynolds & Reynolds, working on B2B SaaS for the automotive industry. Background in philosophy, media, and interactive media from NYU. I prototype heavily — lately with Claude — so engineering inherits a clickable artifact, not a static mock.
Off the clock: rabbit mom to Oswald.
Books I keep returning to or recently finished.
Influence
The six levers of persuasion show up everywhere in product UI once you know to look. Reciprocity and social proof do most of the heavy lifting.
Evil by Design
The same Cialdini patterns, mapped to dark UX. Useful as a checklist of things not to do — and a quiet reminder of when I'm tempted.
Don't Make Me Think
If a user has to stop and think about your interface, you've already lost them. The best UI is the one that disappears.
What Is History?
No record is neutral. Every history — and every product — carries the frame of the people who built it. A reminder I come back to in research and design reviews.
The Dispossessed
Two societies, one fence. The book that taught me how systems quietly shape the people inside them — and how design can do the same, for better or worse.
Project Hail Mary
Aliens are cool.
Favorites I keep on rewind.
Moonlight
Color, water, and silence used as character. Every frame composed like a still life — the design language says what the dialogue can't.
The Tale of Princess Kaguya
Watercolor as motion. The brushwork breaks apart with the protagonist's grief — animation language carrying the story when words can't.
Parasite
Every staircase means something. A masterclass in production design as plot — vertical space carries the politics.
The Truman Show
A whole town built as a frame within a frame — pastel sets, suspicious lens flares, soft-pop architecture. The production design tells the story before any line does.
The Last Unicorn
The painted backgrounds and Rankin-Bass linework are a study in mood-as-storytelling. Soft, strange, and committed to its design language in a way modern animation rarely is.
Monty Python and the Holy Grail
I find this so funny — comfort comedy on a loop. The killer-rabbit scene is my favorite joke ever; perfectly cut, perfectly absurd.